Personal Style with “Fashionesta” Erika

In a fashion world filled with ever-changing trends, keeping up with everything can be slightly confusing. Sometimes it can be difficult to develop a style that works for you.

But, no worries! We talked to Erika of The Fashionesta and she shared some great tips to get you started on your fashion journey.

You’re welcome.

Erika Butler

Why is it important for a woman to create a style that is unique to her personality?

We are all specially-created individuals. Your personality and all of your experiences make you unique. You have something special to say, so why not also say it through your style? Clothing and beauty choices offer us the wonderful opportunity to create a portrait of ourselves that allows others to see traits of who we are before we even say a word. What an incredible opportunity to portray who you are to the world!

What are some things someone should consider when trying to develop a style unique to themselves? 

I think it’s important to experiment with different styles, paying close attention to how certain garments, shapes, colors, patterns, and accessories make you feel. You may discover that you love high-waisted, full skirts or creeper (flatform) shoes. Don’t be afraid to experiment! When you go shopping, make it an experience. Take your time and try things on—as many pieces as you desire. Not every piece that you try on will work and that’s ok. If you’re going to buy anything, it’s so important that you feel amazing in it!

Erika Butler

What are some foundational pieces that every woman should have in her wardrobe?

I am a believer in quality over quantity. In the long run, spending a little more on staple wardrobe pieces will save you money because you won’t have to worry about replacing poorly-made items. In terms of foundational pieces, I don’t think there’s a one-size-fits-all for women’s wardrobes. It really depends on what your life/daily schedule consists of.  With that being said, for a working woman who also has a social life, I’d recommend:

  1. A beautiful dress that can be dressed-up for work/dinner or dressed-down for a more casual event.
  2. A killer pair of shoes (heels or flats) that you adore.
  3. A jacket—blazer or motorcycle-style—to layer over any number of outfits; and 4) a pair of neutral, slim-fit trousers that can work for dressy or casual events.


For someone who does not consider themselves fashionable, what simple tips can you provide to help them look better or more put together?

Looking “put-together” is as simple as making sure your clothing is neat and clean. If, however, you’re willing to put in some extra effort to develop a personal style (because it does take time and effort, ladies), start by learning to understand your body’s shape. Learn how garments of different shapes look on your body, and begin to make decisions about what you like and don’t like on yourself. From there, you can begin to experiment with different styles and trends, but it is very important to understand your body, as it is the canvas that you’ll be working with.

Many people want to copy or re-create the looks of their favorite celebrities. How do you suggest people do this without sacrificing their personalities or budgets?

It’s wonderful to find inspiration via celebrities to whom you relate, but never replicate a celebrity’s head-to-toe look. For starters, most celebrity outfits have been styled by a professional and, in some cases, items are chosen because of endorsement deals. Furthermore, copying someone else’s outfit won’t help you develop your own style. You’re an individual. Focus on the elements of a celeb’s look that inspire you and find ways to bring out those elements in your own wardrobe choices.

Erika Butler

 Can you give us 5 of your unbreakable fashion rules.

I’m not sure that fashion has any real rules, but here are five of my personal guidelines:

  • I always have some color and contrast in my outfit. For me, dressing in monochromatic schemes feels dull.
  • No visible undergarments. Hmm….maybe I should’ve made that number one…
  • Nothing short and tight. Ever.
  • Technically, this falls under beauty, but because my wardrobe is so colorful, I only wear neutral shades on my nails. In addition to dark and light nudes, I also consider metallics, plum, burgundy, and forest green to be neutral shades.
  • No neon anything. If I have to squint to look at it, it’s too much.

Can you suggest any tools or resources that can help women on their personal style journey?

In terms of websites, there are a ton of fashion and style blogs on the internet which represent many different aesthetics. Pinterest and Instagram are also treasure troves of inspiration. If you’re looking for a more personal, one-on-one experience with a stylist, though, feel free to contact me! I have a passion for helping women discover their styles and express their selves through clothing. I’d love to help you on your style journey! 🙂

Have questions? Tweet Erika!

Or check out her blogInstagram, and Pinterest.


*All photos vis The Fashionesta*

be inspired.



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